Important But Usually Invisible
Search engines build an index of web pages much like a book is indexed. Just imagine trying to locate a specific word or phrase in a book without the aid of an index. Same goes for the online world. You look in the index (in this case, Google, Bing or Yahoo) for a term or phrase and you’re presented with a list of web pages containing the items you searched for. SEO techniques are used to try and get your web page closer to the top of the pile of pages presented as a result of a search.
People are lazy creatures and having your web page in the top 2 or 3 positions of the pile almost ensures a visit to your website which is what this is all about. If your web page is on the 3rd or 4th page of the pile, the chances of getting much traffic on your website is reduced significantly.
SEO comes in a couple of variations; Paid and Organic. Paid SEO is basically advertising and different from what we want to focus on which is Organic SEO. (this is also know as White Hat SEO)
Why is Organic SEO so confusing?
The 3 main search engines (Google, Bing, Yahoo) all utilize different algorithms to deliver their search results. Not only are they different but they are evolving almost constantly so it takes some effort to keep up with them. Google may update their algorithm 2000 or more times in a single year.
You would think it should be easy – create a website, put it on the internet and you’re done. People will flock to it cause it’s a pretty great website, right? Wrong! It’s really tough to get a brand new website to show up in the search engines. The emphasis these days is on links. The rationale is that if there are a lot of quality websites linking to your site, then you must have a worthwhile website and you’ll start getting noticed.
Copywriting plays a big part too. Making sure your content is written in the most advantageous manner to your intended search audience is almost an art in itself. Write your own content. Copying someone else’s content is a sure-fire way to get on the bad side of Google and that’s a place you don’t want to go.
Something else that affects your ranking are the search terms you are trying to rank for. Too Generic and you’ll be competing will millions of other websites. Too specific and people may never search for that search term. You need to evaluate your demographics, products, search terms, location to come up with the right search terms. That may have to repeated many times in order to get your rank to move.
We incorporate SEO in our web design process
We incorporate important aspects of SEO in every website we design. Consideration for SEO is involved on each page and design element. Do we promise that your website will be on the first page of Google or Bing? Absolutely not – and you should be wary of anyone who makes promises like that, in fact, RUN.
Here’s what we do promise: We will work to get the most bang for your buck when it comes to Organic SEO.